This
I don't know many true dog men that are rich.
And this
Breeding should be for yourself
It's best to let the dogs speak for themselves. It seems that you are concerned with the money that supposedly comes from good dogs...good luck with that.
As far as people knowing they'll be getting good dogs...if you are selling pups, there's no guarantee. There are culls in every litter. When I go to purchase or accept a dog as a gift...it's more about the man/woman who put the breeding together than anything else.